There is often a lot of hype in the business world when it comes to web technology. The emergence of social media and it’s huge impact on the world of online marketing is a good example of this. People tend to make rash statements such  as “Social Media is the new SEO”, or “SEO is dead” etc.

More recently these comments have been along the lines of “Social search will replace SEO”. I think these comments are pretty wide of the mark. Read More…

In my last article Top 10 tips for small business owners, I mentioned the importance of good content. Some people think that SEOs are trying to fool people into thinking this, and that there is some kind of dark art to achieving high rankings. This really isn’t the case.

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There is huge potential for small businesses in Ireland to excel online. There is less competition between smaller businesses and an opportunity for innovators to get ahead of the game. Here are some tips to help you succeed… Read More…