WordPress is an immensely popular blogging and content management system. Its popularity is because of its ease of use, flexibility and reliability.

In addition to these commendable attributes WP is also very good at being search engine friendly. With a few simple steps you can optimise you WordPress site and pages for search.

Here they are….

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There a few things to keep in mind when writing a good webpage. Originally this post was entitled  ‘Tips for creating a Search Engine Friendly Webpage’ but I scraped that because I think sometimes common sense rules are disregarded in favour of out-dated SEO techniques. Instead I decided to concentrate on a set of more general rules, some that apply to search engines and some that don’t.

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Duplicate content is when you have  identical or near identical pages within your website. This is a fairly big sin as far as Google and other search engines are concerned.

There are two reasons for this:

1. Search engines think you stole or just reproduced content from somewhere else
2. Your webpages are unecessarily competing with each other for rankings

Most of the time this is not intentional and many websites have duplicate content without even realising it. The main cause of this is sites making the same content available via different URLs.

Fantastic. But how do I identify and avoid it? Below are some of the main causes and solutions to this problem.

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