There is often a lot of hype in the business world when it comes to web technology. The emergence of social media and it’s huge impact on the world of online marketing is a good example of this. People tend to make rash statements such  as “Social Media is the new SEO”, or “SEO is dead” etc.

More recently these comments have been along the lines of “Social search will replace SEO”. I think these comments are pretty wide of the mark. Read More…