Location is becoming more and more relevant to search.  Search engines already return results based on a users IP address with local businesses often outranking larger organisations. They also display a separate set of local results for local businesses prominently on the page. This trend is set to continue and if anything become more and more common.

This is good for local businesses as it levels the playing field and represents a huge opportunity to compete with their larger counterparts. By focusing on local search, and optimising your web pages for geographic locations, you can attract more traffic to your site.  I’ve listed some tips below that will help you to achieve this.

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There is often a lot of hype in the business world when it comes to web technology. The emergence of social media and it’s huge impact on the world of online marketing is a good example of this. People tend to make rash statements such  as “Social Media is the new SEO”, or “SEO is dead” etc.

More recently these comments have been along the lines of “Social search will replace SEO”. I think these comments are pretty wide of the mark. Read More…